Twixl Publisher

Tablet Publishing

Where content, design and interactivity meet.

Tablets are closing in on the attractiveness of print and are adding the advantages of digital. Not only can they provide a better reader experience, but they also make it possible to add personalisation, improved accuracy and to shorten the time to market.
For instance, a printed product brochure illustrates the most common features, addresses a larger audience and records information at a specific moment.

With a digital product brochure the message can be personalised with a customer-specific focus. It can display today’s prices and availability an in addition offer videos and slide shows for an improved experience. Every detail about the product will immediately be accessible.

All these advantages are the reason why more and more people are adopting this device, why more and more publishers are producing content for tablets, and why large companies are using this device to distribute content to their sales & service forces.

The tablet offers a number of advantages:

• Delivers a pleasant reading experience
• Allows you to store info digitally
• Provides fast, easy access to a greater amount of content
• Offers enriched, interactive and up to date content
• The content can be updated easily and for a low cost (to the editor)

Publishers

For magazine publishers we provide an easy and concise workflow and many of our clients use our solution when time to market is important. We do not use a complex content- and workflow management system, so a lot of publishers are keen to use our solution for ”special issues”.

Twixl Publisher is also an ideal solution for publishing interactive books. A lot of book publishers are using our solution to create interactive books where the user experience is central. Sound, animations and interactivity are integrated in these books and creating this from the familiar environment of Adobe InDesign makes the development cost affordable.

• Easy and short workflow
• Short time to market
• Affordable development cost
• New market and new source of revenue

Communication & PR agencies, independent designers

The largest group of users of our solution are the traditional agencies and the independent designers. Everybody who’s creating designs with Adobe InDesign is a potential user. They have an immense amount of content available, in most cases already in an InDesign-format, and the only thing they need to do is learn the medium and enrich the content for a better interactive experience.

Today, agencies using our solution are creating app store apps as well as Enterprise apps, e.g. newsletters, brochures, company magazines, product presentations for enterprise publishing, …
Tablet publishing represents a new market and a new source of revenue for them. It can compensate a decrease of revenue in their traditional print market.

Web agencies

For web agencies the business case is slightly different. Some of them already have the know how to develop custom HTML applications, so they do not immediately feel the need for a solution to develop apps. Except from a budget point of view, because custom development is most likely going to be more expensive.

Many customers want to create their own content app, but do not always have the budget. Twixl Publisher can fit every budget. A large part of the app is created in InDesign, but HTML web viewers can be embedded to provide additional dynamic features to a solution. The largest part of the creation process will be very budget friendly and the dynamic parts of the app can still be developed in HTML5. In the end the app will be ready in a much shorter time frame.
This way web agencies can provide a budget friendly solution to their customer and generate more business.