Facts & Figures
Over 27.8 million tablets were shipped worldwide in Q3, an increase of almost 50 percent year-on-year. The figures released by IDC, show that top dog is still Apple with 14 million iPads sold in Q3. From that point on analyst still can’t make the difference between sold and shipped devices because Apple’s competitors don’t release any sales figures. However it is clear Android is pushing hard with Samsung shipping 5.1 million devices, Amazon 2.5 and Asus 2.4. On the other hand Apple’s introduction of the Mini along with the iPad 4 notched up to three million in sales on its first weekend.
So the good news is the tablet market increased with about 50% and Apple is reinforcing its position with the successful introduction of the iPad Mini and the iPad4. But the bigger story is that tablet sales have approached 25 percent of PC sales. 1 in 4 computers sold last quarter were tablets!
A recent study by AOL and ad agency BBDO found that mobile commerce happens 68% of the time at home. In particular, 40% of shopping moments happens when consumers are sitting in front of their TVs, phone in hand and a significant amount are shopping from their beds. The phone is always on them. It’s a personal thing. People have their phone configured the way they like it. For a lot of stuff, they don’t need a 20-inch screen to get a sense of the product. Tablets, however, represent an even bigger opportunity. Lipsman estimates that twice as much m-commerce is happening on tablets vs. phones. In addition to couch shopping, consumers are also using their tablets to buy stuff from their beds. Transactions are only part of the activity, though. Both phones and tablets are being used the way catalogs used to. In the AOL study, which divided mobile use into seven categories, consumers were found to be perusing shopping apps and sites on mobile devices either to accomplish something (like buy a Christmas gift), to discover something or for “me time.” Often this is happening at night, between 7 and 10 PM. Interesting is that about 80% of phone-based m-commerce transactions are happening via apps. Generally consumers will only put a handful of retail apps on their phone out of a total of 41 total apps, on average. This proves mobile customers are even more loyal to their brands.
Apple iPad sales for Q2
Apple sold 17 million iPads during the quarter, an 84 percent unit increase over the year-ago quarter. About 84 million iPads are in the market at this moment.
Fortune: “Charlie Wolf (institutional analyst) has second thoughts about Apple’s iPad”
Some interesting sales facts about the iPad in the last quarter:
• 12 NFL teams, including the Cincinnati Bengals, the Denver Broncos and the Baltimore Ravens, have replaced their paper playbooks with iPads
• A growing number of airlines, including United Airlines, have replaced their paper pilot manuals with iPads
• Other airlines, such as British Airways, are using iPads to manage their passenger lists, while still others such as Singapore Airlines and Quantas are using iPads as passenger entertainment centers
• Both the Polish Parliament and Dutch Senate have substituted iPads for paper printouts of the documents read by their members
• The deployment of 26,000 iPads in the San Diego School District, which likely represents the tip of the iceberg
• One school reported a 10% improvement in the exam scores of students using iPads compared with students using paper books
• In other schools, iPads are not only replacing textbooks but also personal computers
• In China, iPads are finding their way into top-tier high schools
• One quarter of European doctors are reported to already use iPads, a percentage that's forecast to reach two-thirds in a year
• The iPad is undergoing tests in New York taxicabs as a combination entertainment/payment device
• SAP has deployed over 12,000 iPads running applications written by the company
• Level 3 has purchased 1,300 iPads for its sales force, using applications written by Salesforce.com
ChangeWave Research’ previous two surveys forecasted huge jumps in consumer tablet demand. In last November’s survey, it was due to the holiday spending season, and in the March 2012 survey, it was followed by a leap caused by the ‘new iPad’ release.
The May survey shows overall tablet demand has turned to more normal levels with still 7% of respondents planning on buying a tablet in the next 90 days.
On the question which tablet they intend to buy, 73% are getting an iPad, only 8% a Kindle Fire and 6% a Samsung Galaxy Tab. Other than that, no other manufacturer is garnering more than 3% of planned purchases.
A key finding is the diminishing strength of Amazon’s Kindle Fire coming from a 22% buying intention in November at the time of its initial launch.
A clue to Amazon’s problem can be seen in the satisfaction ratings of its owners. Apple sets the bar with 81% of the users of the “new iPad” saying they’re “Very Satisfied” with their device, 71% being “Very Satisfied” with the iPad 2 and only 41% being “Very Satisfied” with the Kindle Fire and 46% with the Galaxy Tab.
Note that the percentage of tablet owners who say they are “Very Satisfied” with a particular device is highly predictive of future demand.
Asked about their buying intentions towards a potential iPad mini (prised around $300) 3% responded this intention was very likely and 14% somewhat likely. So about a 17% buying intention.
82% of ‘New iPad’ owners are very satisfied. On several issues the new iPad owners surveyed last week by ChangeWave Research were practically unanimous. 98% were either satisfied (16%) or very satisfied (82%) with their new toy.
What they liked best "by a landslide" (75%) was the high-res display.
No other tablet is getting stratospheric satisfaction ratings like this, not even the iPad 2. Only 74% of iPad 2 owners surveyed in November pronounced themselves "very satisfied."
After the launch of “the new iPad” ChangeWave research conducted a survey about the buying intentions of the corporate world. 22% were expecting to buy tablets for their employees, with 84% of those businesses saying they’re planning on purchasing the iPad specifically, while the percentage points for every other manufacturer went down.
“Business adoption of the iPad has been unprecedented, nearly all of the top Fortune 500 companies are actively using iPads”, stated Apple’s CFO Peter Oppenheimer during a quarterly earnings call last January.
ChangeWave Research survey
Everybody wants a tablet, it seems. A total of 14 percent of respondents plan on buying a tablet in the next 90 days, an eight percentage points increase over an August ChangeWave survey and more than triple the level of a year ago. However, Amazon is now the second most-popular tablet brand in the US. Nearly two-thirds of respondents (65 percent) plan on buying an iPad, or two out of three tablet buyers. People are loving their iPads and it shows in satisfaction ratings. A total of 74 percent of all iPad owners are Very Satisfied versus 49 percent for all other tablet manufacturers combined. More than one in five, or 22 percent, eye an Amazon tablet and just four percent plan on buying a Galaxy Tab from Samsung.
Something massive has happened… it's called the iPad (Stephanie Baghdassarian - Gartner Research)
Over 80% of the Fortune 500 are currently deploying or piloting the iPad.
Publishers need to take digital seriously, they must make it the new default for publishing, preparing for a day in which physical book publishing is an adjunct that supports the digital publishing business. (James McQuivey - Forrester Research)
91% percent of iPad owners have downloaded at least one application for their device, with 63% of those downloading a paid application.
Advertising on the iPad can more effectively engage readers an create stronger purchase intention than similar static ads in print.
eCommerce sales now represent more than 10% of total sales in the UK.
The past year eBay have reported that shoppers using an iPad spend on average 50 percent more than PC users. The vivid, tactile approach from the iPad to online shopping is one that retailers are now beginning to exploit.
Forrester found that 45.5% of all mobile traffic to its retail site came from iPad users.
June 6, 2011
“We sold 25 million iPads in the first 15 months.” said Scott Forstall at Apple's WWDC in San Francisco, where he introduced iOS 5.
May 6, 2011
“The latest research from Nielsen indicates that the Apple iPad has 82% of the tablet market in the U.S., with 43% owning the Wi-Fi version and 39% owning the Wi-Fi + 3G version. The rest of the field–Motorola Xoom, Samsung Galaxy and others–combined take a meager 18% of the tablet market.”
“Apple, which recently released its second quarter earnings report, sold just under 5 million iPad units during the period January 1-March 31. For 2011 estimates are that Apple will sell 39.7 million units for all models of the iPad. Analyst predict that within 5 years a 500 million tablet pc’s will be in the market.
News Corporation: 15 millions Americans are expected to own an iPad in 2011.
According to Eddy Cue, Apple's vice president of internet services, 200 million news apps have been downloaded from the Apple app store and there are 9,000 different news apps to choose from.
Amazon has released figures showing that for the first time e-books outsold paperbacks in the United States.
January 22, 2011
Apple® today announced that more than 10 billion apps have been downloaded from its revolutionary App Store? by the more than 160 million iPhone®, iPod touch® and iPad™ users worldwide.
January 19, 2011
Apple announced yesterday they sold 7.3 million iPads during the final quarter of 2010, bringing total sales of the device to 14.8 million since its April debut. More importantly a November consumer survey by the Codex Group reports that use of the iPad as a reading device has increased to 67% of owners, with another 19% saying they intend to start reading on it.
Apple’s App Store Downloads Top 10 Billion in just two and a half years, with a staggering seven billion apps in the last year alone “The App Store has revolutionized how software is created, distributed, discovered and sold said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. The App Store offers more than 350,000 apps to iPhone, iPod touch and iPad users in 90 countries around the world, with more than 60,000 native iPad apps available. App Store customers can choose from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel.
Juni 2010 econsultancy.com
- The Times iPad edition sold 5,000 copies in the three days after its launch, at $16.99 per download. Rupert Murdoch says that the Wall Street Journal now has 10,000 customers paying $17 per month.
- The FT has had 130,000 downloads of its free iPad app since its launch two weeks ago. Another free app, The Guardian's Eyewitness, has had 90,000 downloads.
- Wired sold 24,000 copies of its iPad app in the first 24 hours after release.
May 27, 2010
Based on a quick analysis of the apps people are buying on the devices, it's pretty simple: The iPhone and iPod touch are for games. The iPad is for a lot more. And people are spending a lot more (per app) on iPad apps than iPhone apps. 82% of the top 50 iPhone/iPod touch apps are Games, versus 36% of the top 50 iPad apps. The top iPad app categories among the top 50 are Games (36%), Content (28%, includes news, video), Productivity (20%) and Utilities (16%). The top iPhone app categories among the top 50 are Games (82%, includes gag apps) and Utilities (18%, includes weather, social networking). The average top-25 paid iPhone app was $1.51, versus $5.79 on the iPad (almost 4X difference).
Top 50 apps by category