How to publish
How to publish on a tablet?
1. First of all, you need a creation tool, being InDesign CC/CS6 (or 5/5.5)
2. Next you need a publishing solution like Twixl Publisher.
3. Third you need to define for which platform(s) you want to develop your app for. Depending on the platform you will need to register as a developer.
- For distribution through Apple’s App Store, the standard iOS Developer Program is what you need ($99/yr). For easy in-house distribution, you can also apply for the iOS Developer Enterprise Program ($299/yr).
- For distribution through Google Play you need to register for the Google Play Android Developer Console. A one-off cost of $25.
- For distribution through Amazon you’ll need the Amazon Mobile App SDK and a developer account ($99).
4. Twixl Publisher also requires that Xcode, Apple’s development environment for iOS and Mac OS X, be installed. Xcode is a free download from the Mac App Store.
5. Once your app is ready you will need to publish it in an app store or within an Enterprise network and depending on the type of publication you will need a third party hosting partner to host the issues of your multi-issue publications.
Do you need a single-issue or a multi-issue application?
A single-issue application, also called “standalone”, is a type of app where an update will always replace the original content completely. Typically this type of app is used for branding purposes, and created by agencies. In many cases, this type of content is offered for free.
Distribution: A single-issue application will be uploaded as a whole to the app stores servers, and once the app has been approved, it will become available in the stores. From then on, the stores takes care of the hosting/bandwidth fees, independent of whether the app is downloaded 10 times, or 1,000 or even 1,000,000 times.
A multi-issue application, also called “kiosk” or “storefront”, allows the publisher of the app to add new content later. Typically this is used by print publishers that are bringing their print publications (magazines, newspapers, etc.) to the tablets.
Within a multi-issue application, every issue can be made available for purchase separately, or per subscription, which automatically grants access to all issues that become available within the subscription period. Certain content within a multi-issue application can also be offered for free to all users.
Distribution: With multi-issue applications, only the initial empty app will be downloaded through the app stores servers, all new issues that will be added (whether they are purchased or downloaded for free) will have to be hosted somewhere, outside of the app stores.
For multi-issue applications Twixl Publisher provides its own Twixl Distribution Platform for managing and hosting the content, and for sending push notifications. You’ll need to register for an account in the portal, then manage your content in the App Store portal, and link the different issues to the app stores in-app purchase.
Access to the Twixl Distribution Platform requires a yearly subscription, that includes 20.000 free downloads and 100.000 push notifications. Extra download prices are $0,05 or €0,385 per download (in quantities of 1.000 downloads).
NOTE: For all types of paid applications, and for all in-app purchases and subscriptions, public stores such as Apple App Store, Google Play and Amazon Appstore all ask for a contribution of 30% of the sales generated. They provide the payment processing to the users. Amazon may also ask for more, depending on how you price your app, and it also reserves the right to make its own adjustments to the price of your app at its own discretion.
For multi-issue applications in an Enterprise environment, we offer our Twixl Enterprise Kiosk that can be deployed within your company network, so you will not have an additional cost per download.
Which different kind of apps can you build and published?Find out
Facts & Figures
If you are not convinced of the impact the Apple iPad/tablets are having on today’s publishing market, we invite you to read these facts & figures.Not convinced?
Specs & Pricing
Which value do you get for which money, which product license suits you best?Compare