Workflow
1. Design your publication in Adobe InDesign CS5, CS5.5 or CS6
Create landscape and portrait layouts of every page of your publication in an InDesign “book” to enable the use of both orientations on the iPad. If you prefer, it is also possible to create publications with a single orientation.

2. Add interactive elements
The Twixl Publisher plug-in can be used to add interactive content to the layouts in InDesign:
add page links or external URL links
add slide shows (with optional auto-play)
add audio
add video (embedded or streamed)
create “web viewers” or "web overlays" for integrating dynamic web content (external or embedded HTML)
add image sequences for 360° views
added panaroma VR walkthroughs

3. Export the InDesign book for the iPad
The Twixl Publisher plug-in takes all of the content of a publication in InDesign and exports it page by page in an iPad-optimized format. Slide show images are exported separately, and audio video and web content are also added to the export package.
4. Create the iPad app
With Twixl Publisher Builder, it takes just one click to convert the InDesign export into a ready-to-go iPad app. The Publisher Builder Preview uses the iPad simulator to show a preview of the app on your Mac screen.

Twixl Publisher Explore allows you to create an unlimited number of “ad hoc” builds yourself, but Twixl media or one of its partners are in charge of creating builds for the App Store. "Ad hoc" builds allow you to install an app on a limited number of iPads, outside of Apple's App Store.
Twixl Publisher Premium is a single-user edition that allows you to create an unlimited number of “ad hoc” and "App Store" builds completely by yourself.
Twixl Publisher Advanced is a workgroup edition that allows you to create an unlimited number of “ad hoc”, “App Store” and "Enterprise" builds completely by yourself. In addition, you can use Google Analytics.
Twixl Publisher Professional offers everything that the Advanced version offers, but in addition you can also create "storefront" or "kiosk" apps that allow you to offer new content via in-app purchase and/or via subscriptions.
5. Publish your magazine on the App Store
Submit your app to the App Store, or distribute the application for in-house use within the company.

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