Swedish Agency uses Twixl Publisher for branded Volvo Cars app

Luk Dhondt 17-03-2014 News

Every quarter Volvo Cars releases a new edition of their car magazine in about 25 different countries, and in 60 different editions. This magazine promotes new models, special editions, new technological innovations, seasonal offers, travel articles, etc.

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Stendahls, the Göteborg-based agency that created the app, was developing apps using Adobe DPS and switched to Twixl Publisher in August of 2013. According to Thomaz Gustafsson, Stendahls’ CIO, the decision to move to Twixl Publisher was initially inspired by the pricing policy, but on further evaluation, they were very pleased by the flexibility and the scalability of the Twixl product portfolio and also by the agency approach.

When switching from one solution to another, there’s always the question of whether the transition will go smoothly. In the case of Twixl Publisher, says Thomaz, they not only saved money on the licensing and download cost but also on the creation process itself, which was something they had not expected.

‘The software is just so easy to use, proofing is such an improvement compared to DPS and our biggest gain was in the area of deployment.”

The My Volvo app is available on Apple's App Store and the Google Play Store in different countries.

Stendahls is a creative agency based in Göteborg, Sweden with clients such as Gardena, Volvo Cars, Husqvarna, Sandvik, Mazda, Ford and Kinnarps.

Fore more details, you can check the full Stendahls - Volvo Testimonial PDF.

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