The National Education Association (NEA) is the US largest professional employees organization. They are committed to advancing the cause of public education. NEA members work at every level of education—from pre-school to university graduate programs. The Association has affiliates in every state and in more than 14,000 communities over the US.
This spring, NEA debuted a new version of the NEA Today magazine app, which is now available to the organization’s 3 million members.
For this project the NEA partnered with our creative partner Network Media Solutions for their design skills. From a technological point of view they made the choice to use MEI’s TruEdit as a workflow solution and as the tool to create HTML content and of course Twixl media’s Twixl Publisher for its mobile app platform.
The original application was produced using Adobe’s Digital Publishing Suite (DPS). That version lacked a number of components that NEA had envisioned, and with downloads during the first 18 months of the apps existence being far below expectations, the project was minimally successful.
“Our annual survey readership results found that very few NEA members realized that an app version of the flagship magazine existed,” Earline Spence says, who led the project from concept to delivery. “The need for a new approach was clear, so we launched an extensive RFP process, during which we selected Network Media Partners for development of the new application, and Weber Shandwick to build a cohesive marketing strategy.”
“NEA wanted to increase advocacy and engagement among our members, and we also wanted to reach new pro-public education audiences by expanding our digital footprint into the Apple and Android marketplaces,”
“The new app is more intuitive, and we’ve been able to integrate content from many NEA Today vehicles—not just the print magazines. The redesigned app also includes a carousel on the home screen which allows us to continuously publish fresh content on a weekly schedule,”
“Network has been an incredible partner throughout the development process. They came to the table with fresh ideas and provided excellent support and expertise in a way that made things very easy on the client side.”
“Plus, our costs are down 80 percent. The transition from Adobe DPS to Twixl Publisher with Network as partner has been a seamless, win-win situation.”
“The technology allows us to publish continuously and integrate three NEA Today titles and audiences. Also using TruEdit, we’ve built content that is specific to each device, so it’s pixel-perfect for iPads and responsive for smartphones.”
With the new digital app up and running, NEA has begun to use it for events, like the organization’s annual conference. Plans for an NEA podcast are underway, and the association will publish digital magazines more frequently, offering custom versions for various NEA audiences, including students studying to become educators, new K-12 teachers, and higher education professionals.
To ensure digital reader adoption rates continue to grow, NEA will continue to enhance the magazine app.
“Network’s creative design and app-building expertise, coupled with the power of the TruEdit and Twixl Publisher platforms, has drastically enhanced NEA members’ digital experience,”
Type of application
Article based app, magazine
National Education Association of the United States
Uses TruEdit to create responsive HTML content