Reader's digest

magazine

The interactive edition of Reader’s Digest offers useful tips on health, work, food, relationships, home, and money, all selected from hundreds of online and print sources. You’ll discover original profiles of inspiring people, real-life dramas, insightful essays, and news roundups that get you up-to-date fast on the issues you care about. All the features and departments from the print edition are here, including the jokes and funny true stories, along with the famous Word Power column.

Each issue is enhanced with exclusive cartoons, videos, slide shows, animations, and useful web links—all in a well-designed, easy-to-navigate interface.

Trusted Media Brands chose to use a classic kiosk interface with individual issues. They started using InDesign-based content optimized for tablets and smartphones with some light enrichment since they moved from Adobe DPS to Twixl in March 2017. Legacy content is available as a PDF.

Challenge

When digital magazines first made a splash on the early versions of the iPad, TMBI immediately began working to deliver their titles in digital formats.

“We dove in and spent a lot of time producing digital editions of our magazines,” says Kerri Balliet, TMBI’s Vice President of Content Operations. “They were robust and interactive, however scaling that business was challenging and not cost efficient.”

TMBI needed to find a more cost-effective mobile app platform that would enable them to create high-quality digital experiences across tablets and smartphones.

Solution

Balliet and team began evaluating other tools in the marketplace and discovered Twixl Publisher. “In reviewing other digital publishing tools, we discovered that Twixl had very comparable functionality to the other digital publishing platforms on the market. It certainly had everything we needed to publish our titles at TMBI.”

The cost was a big draw. “Twixl was a fraction of the cost of our legacy digital publishing solution,” she says, “so not only could we create the right customer experience, but we could realize significant savings as well.”

TMBI implemented Twixl Publisher, which has allowed them to deliver a consistent, immersive reading experience. 
So far, TMBI’s development team has transitioned 9 of their 12 titles to Twixl. “By moving to Twixl, we could standardize our digital titles across the board,” says Kate Unger, Business Analyst for TMBI. “We believe this standardization will allow us to scale more easily in the future.”

TMBI has found MEI (Twixl's US distributor) to be a valuable partner as well. “Our team was new to Twixl Publisher and MEI was instrumental in bringing us up to speed and helping us navigate some complicated waters,” says Kerri Balliet. “They’ve provided us with expert support throughout the process, so we’ve been able to resolve issues quickly and stay on track with development. We look forward to continuing to work closely with them as we bring more of our titles to Twixl, and we’ll count on them to help us expand the features of our digital magazines so we can keep engaging and inspiring our loyal readers.”

Type of application

Magazine

Publisher

Trusted Media Brands Inc.

Characteristics

Publication based multi-issue app with InDesign based content

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