Apple News: what's the impact for publishers on mobile ?
Laurent Gerniers
Twixl media is specialised in developing mobile publishing solutions for publishers, agencies & the enterprise market. It is our goal to provide our customers the tools to create enhanced publications that will allow them to offer their readers an exciting, powerful and engaging reading experience across different devices and platforms.
Our goal from the start was to develop a solution that allows non-programmers to create content for mobile devices. The challenge is to offer a solution that is so flexible that it suits a majority of the needs of our customers at a better price than custom development.
We wanted to offer a complete solution for creating the content, creating the apps and web pages and distributing the content through the app stores or through private distribution. On the other hand we need to integrate with different solutions that are already in place at our customers. e.g. content management systems.
Our customers want to be in control and want our tools to fit in their existing workflow. They want a combination of different best in class tools. This is also our philosophy. We work on being the best mobile publishing tool on the market!
We focus on mobile, we are passionate and we want to deliver above
expectations.
When adding features to our product, we always have the the ease of use on our mind, both for creators and readers. What can we improve upon, which part of the workflow can be streamlined, what’s the initial goal, …
When comparing Twixl Publisher with competitive solutions, the comment we receive the most from our customers is:
“It’s that easy ?”
and this really gives us satisfaction and the energy to keep on challenging ourselves.
Software is not only about a product itself, but also about support and training. This is why our support is free and available for both customers and testers.
We are deeply convinced of the strength of our product and we shout it out loud and clear. But at no point do we want to be perceived as arrogant. We focus on those areas where we can excel, and customer satisfaction is certainly one of them. By helping our customers solve their problems, we can better understand how we can keep improving our products.
Add to this our network of resellers and independent trainers, that can provide you the best in class courses about our tools.
No nonsense is part of our DNA. It’s the way we work, the way we develop, the way we think and the reason why our products are so easy in use. On the other hand it is also the way we communicate. Direct, to the point, no surprises.
Twixl media started as a spin-off of Lesterius, a company that provides custom software development services, and that was founded in 1998. In 2007 Lesterius created a separate division to develop custom apps for the iPhone. In June 2010, development got started on a tablet publishing solution for the iPad, and by November 2010, that division released the first tablet publishing tool, only 6 months after the release of the original iPad.
In May 2011, Twixl media was established as a separate brand, with Twixl Publisher as the flagship product, and it became a 100% product-oriented company with a focus on tablet publishing.
In May 2012, the Twixl Enterprise Kiosk was announced at Drupa, and in April 2013 the Twixl Distribution Platform became available. Mid 2014 we added a browser export for content to be available on laptop and desktop computers.
At the beginning of 2015, with the release of Twixl Publisher 4.0, support for smartphones was added to the product.
Today Twixl media has a reseller network with about 30 Solution Partners around the world.
Twixl media partners with major players in the graphic industry, and provides integration tools for such products as WoodWing Enterprise and Enfocus Switch.
Twixl media is also an advisor of The Ghent Workgroup that is defining best practices for publishing and packaging workflows.
We are … designers, copywriters, video-makers, photographers, musicians, developers, … we are publishers and we sell an experience.
Our team is a mix of experienced developers with both a background in graphic design / prepress technology and programmers with experience in iOS and Android development. They enjoy building beautiful and elegant products, always pushing the boundaries to deliver a great user experience. They have a great affinity with publishing in general and they love every minute of building the future of digital publishing at Twixl media.
We live and breathe mobile publishing and we feel at our best when we are free to think and develop without limitations. No nonsense, ease of use, and the ultimate user experience are central to our approach.
Our products are distributed via a channel network of about 30 dedicated Solution Partners around the globe. As we focus on the development of our solutions, they focus on selling and implementing our products at their clients.
We’ve developed specific sales and service support programs that provide our partners with all the knowledge required to implement our products, to offer training and to support our customers. Our sales and Support departments are continuously in contact with them and capable to provide a backup whenever needed.
We identify two types of resellers. We have integrators and added value resellers.
Integrators have a more technical profile and are capable to implement our tools piece by piece in custom projects next to advice and train their customers.
Added value resellers are capable to advise their customers, to train them and quite often they even help them with the production of their applications.
Deploying our tools for customer presents our partners with numerous development and training opportunities.
We continue to expand our partner network across Europe, the Americas and Asia Pacific. We keep looking for partners that have experience with segments of our target markets: publishers, agencies and enterprises.
If you are an active reseller and integrator in one of our markets and you think our products provide an added value to the services you are offering today and you share our approach, then the time is right to contact us at partnerinfo@twixlmedia.com
Just like in the beginning of the web era you can now find a multitude of mobile publishing solutions on the market. We intend to be one of the few accessible complete solutions and therefore also an interesting solution for independent trainers.
In a graphic training market that is largely dominated by Adobe we are a valuable alternative now that Adobe DPS seems to be targeting only the high end of the professional market.
This is why more and more independent trainers are finding their way to Twixl media and get trained and certified so they can offer Twixl Publisher training to their clients.
We encourage our Training Partners to work closely with our Solution Partners although this is not a requisite.
If you are looking for more info about our training program or if you would like to become a Training Partner, you can contact us at
partnerinfo@twixlmedia.com.
All our partners can obtain a certification and become a Certified Trainer. This certification recognises the technical knowledge of our partner in relation to our product and mobile publishing as a whole. To obtain this certification, our partners need to succeed in an online exam.
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Laurent Gerniers
Laurent Gerniers
Laurent Gerniers
Twixl Publisher is distributed via a channel network of local partners, Resellers as well as Certified Trainers, who sell, support and customize our solutions.
Don't hesitate to get in touch with them, they speak your language and understand your local business better than anyone else.