How to optimize advertising in a Twixl article-based app
Laurent Gerniers
Twixl media is specialised in developing mobile publishing solutions for publishers, agencies & the enterprise market. It is our goal to provide our customers the tools to create enhanced publications that will allow them to offer their readers an exciting, powerful and engaging reading experience across different devices and platforms.
Our goal from the start was to develop a solution that allows non-programmers to create content for mobile devices. The challenge is to offer a solution that is so flexible that it suits a majority of the needs of our customers at a better price than custom development.
We wanted to offer a complete solution for creating the content, creating the apps and web pages and distributing the content through the app stores or through private distribution. On the other hand we need to integrate with different solutions that are already in place at our customers. e.g. content management systems.
Our customers want to be in control and want our tools to fit in their existing workflow. They want a combination of different best in class tools. This is also our philosophy. We work on being the best mobile publishing tool on the market!
We focus on mobile, we are passionate and we want to deliver above
expectations.
When adding features to our product, we always have the the ease of use on our mind, both for creators and readers. What can we improve upon, which part of the workflow can be streamlined, what’s the initial goal, …
When comparing Twixl Publisher with competitive solutions, the comment we receive the most from our customers is:
“It’s that easy ?”
and this really gives us satisfaction and the energy to keep on challenging ourselves.
Software is not only about a product itself, but also about support and training. This is why our support is free and available for both customers and testers.
We are deeply convinced of the strength of our product and we shout it out loud and clear. But at no point do we want to be perceived as arrogant. We focus on those areas where we can excel, and customer satisfaction is certainly one of them. By helping our customers solve their problems, we can better understand how we can keep improving our products.
Add to this our network of resellers and independent trainers, that can provide you the best in class courses about our tools.
No nonsense is part of our DNA. It’s the way we work, the way we develop, the way we think and the reason why our products are so easy in use. On the other hand it is also the way we communicate. Direct, to the point, no surprises.
Twixl media started as a spin-off of Lesterius, a company that provides custom software development services, and that was founded in 1998. In 2007 Lesterius created a separate division to develop custom apps for the iPhone. In June 2010, development got started on a tablet publishing solution for the iPad, and by November 2010, that division released the first tablet publishing tool, only 6 months after the release of the original iPad.
In May 2011, Twixl media was established as a separate brand, with Twixl Publisher as the flagship product, and it became a 100% product-oriented company with a focus on tablet publishing.
In May 2012, the Twixl Enterprise Kiosk was announced at Drupa, and in April 2013 the Twixl Distribution Platform became available. Mid 2014 we added a browser export for content to be available on laptop and desktop computers.
At the beginning of 2015, with the release of Twixl Publisher 4.0, support for smartphones was added to the product.
With the 5.0 edition in 2016 we introduced the Article-based approach with browse pages to guide visitors through the content of your app.
Today Twixl media has a reseller network with about 60 Solution Partners around the world.
Twixl media partners with major players in the graphic industry, and provides integration tools for such products as WoodWing Inception, Canvasflow and Vjoon K4.
Twixl media is also an advisor of The Ghent Workgroup that is defining best practices for publishing and packaging workflows.
We are … designers, copywriters, video-makers, photographers, musicians, developers, … we are publishers and we sell an experience.
Our team is a mix of experienced developers with both a background in graphic design / prepress technology and programmers with experience in iOS and Android development. They enjoy building beautiful and elegant products, always pushing the boundaries to deliver a great user experience. They have a great affinity with publishing in general and they love every minute of building the future of digital publishing at Twixl media.
We live and breathe mobile publishing and we feel at our best when we are free to think and develop without limitations. No nonsense, ease of use, and the ultimate user experience are central to our approach.
Our products are distributed around the globe via a channel network of about 60 dedicated Solution Partners. As we focus on the development of our solutions, they focus on selling our products to their clients, and offering training and implementation services.
A majority of our customers are not only looking for a solution but have a project for which they need a partner. This is why we also developed a network of Creative Partners who can help our customers to develop their projects, and who are supported by our Solution Partners.
Both types of partners working together is important to us. That way we can combine creativity and technical knowledge. They can share their experience with you, help you define your project, create a mock-up, define the look and feel, define templates, integrate our solution with your CMS, setup a custom entitlement server, configure your complete setup.
We also have customers that prefer to evolve step by step and discover by themselves how to work with our solution. For them we work with different Certified Trainers that may also be linked to our Solution Partners, but can be independent as well. Have a look at our list of partners if you would like to find a Certified Trainer in your region.
We’ve developed specific sales and service support programs that provide our partners with all the knowledge required to implement our products, to offer training and to support our customers. Our sales and support departments are continuously in contact with them and capable to provide a backup whenever needed.
We continue to expand our partner network across Europe, the Americas and Asia Pacific. We keep looking for partners that have experience with segments of our target markets: publishers, agencies and the enterprise market.
If you are an active reseller, integrator or creative agency, with proven mobile skills in one of our markets, and you think our products provide an added value to the services you are offering today and you share our approach, then the time is right to contact us at partnerinfo@twixlmedia.com
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Laurent Gerniers
Laurent Gerniers
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Laurent Gerniers
Laurent Gerniers
Twixl Publisher is distributed via a channel network of local partners, Resellers as well as Certified Trainers, who sell, support and customize our solutions.
Don't hesitate to get in touch with them, they speak your language and understand your local business better than anyone else.