Unlock A Faster Twixl App Experience!

Laurent Gerniers 27-09-2023

In an era where instant gratification is the norm, speed is of the essence. The digital realm demands swift access to content, and your Twixl app is no exception.

Twixl Publisher 20 and the upcoming 21 revolutionize content delivery, significantly reducing the time readers spend waiting for articles to load. This not only stimulates user engagement but also crafts an environment of seamless content consumption.

So, what's behind this remarkable enhancement?

  • Optimized Communication with the Reader API
    The backbone of any app platform interaction is the API, and in the Twixl ecosystem, the Reader API plays a pivotal role. With recent upgrades, it now exhibits a remarkable efficiency. It intelligently downloads only new information, while simultaneously caching existing content. The outcome? Faster content display, smoother transitions, and an overall refined user experience.
  • Preloading for Effortless Navigation
    When users venture into an article within a collection, they often expect to peruse related pieces as well. Understanding this behavior, Twixl Publisher has introduced preloading of adjacent articles in the background. This means as you read through an article, the next and previous ones are silently fetched, eradicating the wait time. Seamlessly swipe from one engaging piece to another, without a hint of interruption.
  • Intelligent Caching for Swift Access
    Reducing loading times is a multifaceted endeavor. Twixl Publisher has extended caching capabilities, minimizing the need for repeated content reloading. If no new or updated content is detected, the app now taps into its cache, sparing the user from unnecessary waiting. This intelligent caching strategy accelerates access to familiar content and nurtures a fluid reading experience.
  • User-Centric Loading Indicators
    Patience wears thin in the digital age. To manage reader expectations and maintain a transparent user experience, Twixl Publisher integrates a loading indicator. As content downloads, readers are presented with a progress percentage. This simple yet effective feedback mechanism empowers readers, enabling them to gauge the download progress while setting realistic anticipations.

While these advancements on the Twixl side are pivotal, publishers also hold the reins to significantly influence their app's performance.

Making the Most of Your Twixl App: Publisher's Role

  • Choosing the Right Content Format
    Depending on your content, choosing the right format can profoundly impact user experience. While PDFs provide a comprehensive package, InDesign-based and HTML content are downloaded dynamically, minimizing wait times. HTML's responsive nature further ensures an optimal display across devices, adding an extra layer of user delight.

  • Balancing Browse Page Content
    In your app, you can create various browse pages to effectively present and organize your content for readers' convenience. However, it's important to note that the content on these pages requires downloading, and the more items you include, the longer the loading time.

    Although we cache the content for future use, it still undergoes processing. Hence, it's crucial to maintain reasonably sized pages to ensure faster loading times and an improved user experience. A smaller, well-curated selection enhances the ease of finding desired content.

  • Strategizing Content Delivery

    The default method involves downloading content on-demand. When a reader selects an issue, the first article downloads and displays immediately, with the next article preloading in the background. Alternatively, a 'long press' on a collection triggers a full issue download. This method, chosen deliberately by the reader, is expected to take more time.

    Readers who use the long press feature are typically digital natives and understand they can also use it to remove previously downloaded items from the cache.

    For a print-like experience, publishers can opt for a 'monolithic download' approach. Here, the entire magazine is downloaded as a single package, allowing readers to access the complete magazine offline and navigate page by page, mimicking a physical magazine's flow. However, this choice limits reader options, so aligning it with reader expectations is vital. Additionally, offering a way to manage downloaded issues is essential to prevent the app from consuming excessive device storage without user control.

    PDFs, on the other hand, always function as single downloads encompassing all pages.

  • Mastering Video Content
    Videos enrich content, but their delivery matters. Choose between embedding and streaming. While embedding boosts download times, streaming ensures almost instant access. Reserve embedding for essential video content, while streaming is ideal for on-the-go viewing.

To Conclude

In the ever-evolving digital landscape, speed and accessibility are non-negotiable. Twixl Publisher's strides in content delivery are undeniable, but publishers too have a pivotal role to play. From content format decisions to thoughtful design, your actions contribute to a streamlined, engaging reader experience.

Leading by Example: TopGear Magazine

One stellar example of a seamless reader experience is TopGear magazine. As TopGear magazine exemplifies, harnessing the potential of your Twixl app is not just a possibility; it's an imperative.

Elevate your reader experience, embrace the Twixl advantage, and embark on a journey of enhanced engagement and satisfaction.

Any questions?

Twixl media has delivered a best in class mobile app platform since 2010.
This content has been created with the invaluable support of three Twixl Alliance partners. They stand ready to assist you in shaping your digital strategy, crafting your mobile app, and effectively promoting your offerings:

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