Camping & Caravanning Magazine

magazine

This is the magazine app of the renowned Camping & Caravanning Club. The magazine makes optimal use of the browse pages, working with different levels to provide an overview of all the types of content and services they offer, to introduce each issue or to provide an overview of back issues. The app offers a mix of HTML content made with WoodWing Aurora (Inception) and web links displayed within the app that most of the time show content that is available on the C&C website. Using custom entitlement, they provide their members free access to the app. Articles are often enriched with extra video’s which makes the reading experience even nicer.

It is also interesting to see how they implemented advertising with the article-based approach. In such apps readers are reading article by article but don’t swipe from article to article any more, they just select starting from the browse pages which specific articles they want to read. So C&C provides advertising space on both the browse pages but also within the articles themselves. They created long pages where at the end of the article there’s advertising space which is less intrusive.

This is really a very nice app that illustrates all of what is possible with a Twixl article-based apps.

Type of application

Article-based

Publisher

The Camping and Caravanning Club

Characteristics

Content made with WoodWing Aurora and integrated with Twixl

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